"A Lotus is designed to be experienced. It's engineered that way, right from the first concept. Our goal is simple - to design in the thrill of driving.
That's what we mean when we say, 'for The Drivers'."
Richard Hill, Chief Aerodynamicist
Lotus is more than just a sporty ride. We build cars that breath with the road – are gentle, pleasurable, not intimidating, and with fantastically connected steering.
A Lotus integrates the driver into a seamless, effortless partnership. It creates a connection with the road in a way which only a Lotus can.
In a Lotus every part of the design has to give something back to the driver. Where you sit, your back, your pedals – all of this has to be perfectly related.
It’s the moment you feel at one with the car. In a Lotus input equals output – you ask the car to do something, you get an instant, immediate response.
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THE LOTUS STORY
"SIMPLIFY, THEN ADD LIGHTNESS"
By remaining true to the ethos of founder Colin Chapman, Lotus stands alone as a brand dedicated to pure drivers’ cars. Innovative engineering, cutting-edge technologies and advanced materials ensure that every Lotus proves the value of achieving performance through light weight.Reducing mass remains the most effective means of achieving a true connection between driver, car and road – a quality shared by every car to proudly wear the Lotus badge.
‘Adding power makes you faster on the straights, subtracting weight makes you faster everywhere.’
More relevant today than ever, it’s a core principle that has been tested and proven at the highest level of motorsport. Lotus’s efficient, lightweight construction boosts straight-line acceleration and braking and allows for sharper handling plus better body and roll control. This makes a huge contribution to the poise and balance of a sports car during high-speed cornering.
Ultimately, the only way to truly understand a Lotus is to drive it.
Only then can you feel the communication, agility and precision that make Lotus a brand that is truly “For The Drivers”.